CONCEPT ART
YOUR ILLUSTRATION PROJECT:
|
When it comes to producing animation, we often tend to focus on the design process and entirely overlook one of its crucial phases - concept art. Concept art lays the foundations of your animation design by producing an idea that aims to capture the visual feel of the project, and serves as a point of reference for illustrators and animators throughout the entire creative process WHAT DOES A CONCEPT ARTIST DO? A concept artist draws up illustrations and character designs that express the client’s brief in a sketch form on paper. They also act as a blueprint for other designers to use throughout the project. At an initial stage, the artwork should remain simple but specific. In most cases, 1-2 designs will help to visualize the preliminary idea. In order to capture the general direction of the brief, the animation team needs to be flexible and aware of their customer’s preferences. Once the sketches are ready, the team verifies the project’s potential to be translated to animation and to match the commissioner's vision. In the end, the designers consult the client for their feedback and approval. CONCEPT ART IS THE BACKBONE OF YOUR ANIMATIONConcept art is the heart and soul of your animation. Clear and fruitful communication between the artist, the design team and the client is necessary to discuss the initial visual ideas early in the project. Quality concept art and open feedback ensure that the animation is in line with the client’s expectations, and, most importantly, that the end result encapsulates the message they’re aiming to send. Finally, concept art is the first step towards a well-tailored business animation. Resource from https://www.studiopigeon.com/blog/what-is-concept-art/ |